大卖场照明被电商逼到墙角：比价时代顾客在店里查完价格就下单，卖场必须用灯光把'逛'变成'买'——这是零售照明学的正面战场。
主通道300lx、货架区垂直照度≥150lx让价签清晰、生鲜区500lx+Ra≥90让肉菜看起来新鲜（GB50034-2013商业建筑）；收货区与库房100lx控制成本。
我们给卖场做'照明动线设计'：入口亮-中区节奏-端头聚焦三段式，试点区域客单价提升8.6%后全店推广。
Hypermarket lighting is cornered by e-commerce: customers check prices in-store then order online; lighting must turn browsing into buying — the front line of retail lighting.
Aisles 300 lx, shelf verticals ≥150 lx for legible price tags, fresh-food zones 500 lx at Ra≥90 to make produce pop (GB50034-2013); back-of-house and storerooms 100 lx to control cost.
We design retail light journeys — bright entry, rhythmic mid-zone, focal ends — piloted in test aisles with an 8.6% basket lift before chain-wide rollout.
— 上海曦韵照明｜Shanghai Xiyun Lighting —
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